Verner Panton’s Panton Chair, the first cantilevered chair to be made out of plastic was introduced by the brand in 1967, leading a roster of collaborations have shaped the company’s culture all of whom authored iconic pieces for the brand, each bringing their distinct world view and aesthetic to Vitra’s rich catalogue. But Vitra is not just about furniture – it’s an institution rooted in social initiatives, collections, archives and architectural projects.
With an enviable catalogue of history’s most iconic designers and classic pieces of furniture that are immortalised for their timeless brilliance, the Swiss design powerhouse is the stuff legends are made of. Vitra famously celebrates creativity and craftsmanship, adding value to an original piece that far outweighs its price tag. Since it was established in 1950, each Vitra product is developed in an intensive design process, uniting engineering excellence with the creative genius of leading international designers.
When the Danish carpenter founded his eponymous furniture workshop in 1872, little did he imagine his labour of love would grow to inspire generations of designers and architects. From introducing the first steam-bent wooden chair in to collaborating with Arne Jacobson on furniture that came to define contemporary Danish design.
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