Verner Panton’s Panton Chair, the first cantilevered chair to be made out of plastic was introduced by the brand in 1967, leading a roster of collaborations have shaped the company’s culture all of whom authored iconic pieces for the brand, each bringing their distinct world view and aesthetic to Vitra’s rich catalogue. But Vitra is not just about furniture – it’s an institution rooted in social initiatives, collections, archives and architectural projects.
When the Danish carpenter founded his eponymous furniture workshop in 1872, little did he imagine his labour of love would grow to inspire generations of designers and architects. From introducing the first steam-bent wooden chair in to collaborating with Arne Jacobson on furniture that came to define contemporary Danish design.
The much loved brand has continued to expand its vision, working with some of our most prolific modern talents. Known as much for its poetic designs as for the craftsmanship invested in a Fritz Hansen piece, the brand remains one of the soundest contemporary design investments you can ever make.
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